Mindy Charski is a business journalist, content writer, and ghostwriter currently covering marketing, adtech/martech, banking, personal finance, and small business.
A complete guide to Social Security benefits
Social Security is woven into the fabric of American life, with about 1 in 5 U.S. residents receiving benefits as of early 2024. Yet, despite its familiarity, the program’s complex rules and jargon can leave many feeling puzzled.
So how does Social Security work? Read on to learn more about its key components, eligibility rules and benefit payouts.
OneUnited Bank Uses Tech to Bridge the Racial Wealth Gap
OneUnited Bank’s AI-powered financial wellness tool is enabling the bank’s customers to make better financial decisions and build generational wealth.
Stearns Bank Lays Groundwork in Minnesota's Hmong Community
Stearns Bank is fostering trust, financial empowerment and meaningful relationships with Minnesota’s sizable Hmong community by establishing a branch in one of their cultural hubs.
A career in counterintelligence
Studying at Washington University in St. Louis helped prepare John W. Davis for a 33-year career working for U.S. Army Counterintelligence. He spent 12 of those years overseas as a liaison officer, investigator and linguist.
Can Community Banks Benefit from Culture Leadership Positions?
Is culture something that falls into place naturally or something that is cultivated? These community banks created chief culture officer roles to encourage, develop and preserve their bank’s values and identity.
Why Your High Schooler Gets So Much Mail
Why do so many colleges still include direct mail in their marketing mix along with social media, digital advertising, email and other means of communicating? It turns out that mail has unique advantages that help schools grab and keep the attention of digital natives.
The Status of De Novos Going Into 2024
These days, only a small number of bankers are embracing the challenge of the de novo process even as the need for new banks grows. I spoke with executives behind four de novos about their startup journeys and how they are serving their communities.
Digitizing the Commercial Lending Process
With a new digital commercial loan solution, The Killbuck Savings Bank Co. has catapulted its commercial lending and loan origination system into the high-speed digital era.
Credit card life stages: What kind of credit card is best for you?
Whether you're looking for your first card, focused on building your credit or aiming for sweet premium perks, it’s helpful to understand which kind of credit card is a good match for your current financial stage.
Market your community bank with first-party data
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. I delve into why that is and how banks can begin to implement a first-party data strategy in this story for Independent Banker.
Primis Bank Brings Banking to Your Front Door
Inspired by a fateful food delivery, Primis Bank launched V1BE, a banking delivery service that serves both individuals and businesses.
Creating Compelling Customer Experiences in Challenging Times
This is the third Customer Experience (CX) Trends Report that I wrote for Acquia. It summarizes findings from surveys of marketers and consumers on topics like data privacy, challenges in the digital landscape, and tools that marketers are using to improve CX.
How AI is Being Perceived and Used Across Industrial Sectors
This report summarizes findings from a survey of professionals in the energy, utilities, renewables, and maritime industries. It sought to understand whether and how workers are using AI technologies to improve their work processes and gain a competitive advantage.
Credit demystified: Understanding and building your credit score back up
Financial stress is real, and an unhealthy credit score—one that designates you as a credit risk—can add to your stress. Fortunately, there are a number of steps you can take to improve your credit score if it’s not where you want it to be.
Offering Consistency in Inconsistent Times
With rising interest rates and inflation on the move, the word “consistency” doesn’t have an easy association with the current banking environment.
Yet, consistency in various forms has helped three very different community banks excel at commercial lending. They share some of their secrets of success.